Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

First ever European rental report published

Study draws on Off-Highway Research’s own data as well as information from market-leading magazines for the sector.

关于中国高空作业平台行业的最新报告

Off-Highway Research最新报告深入分析中国蓬勃发展的高空作业平台行业

New report on the powered access industry in China

Although sales are falling back to normal levels after a boom in the early 2020s, there are opportunities in China, a market which is yet to fully mature.

South America Market Report now available

Key business news and economic updates are now available exclusively for all subscribers to our South American service

Visit us at the Power Progress Networking Forum

Register to attend the event in Louisville for free

Electric equipment report updated

2025 edition shows the global market for electric equipment grew 110 per cent last year, driven by China

Report on the backhoe loader industry in South America now available

The study is the first in a series of equipment-focussed research reports which are being produced for subscribers to our South American Expert service

Report on tariff impacts

This special briefing is now available to all clients as an additional service within their existing subscriptions