Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

What is it?

  • Database of equipment sales by customer types such as contractors, rental companies and extraction industries
  • Coverage of 15 equipment types in a range of countries
  • Historic data from 2010
  • Five year sales forecast by equipment type, customer group and country

Applications

  • Establish the market for your products by customer group
  • Analyse changes in buying trends
  • Identify growing customer groups
  • Identify market opportunities
  • Use forecasts to inform strategic plans

Analysis Applications

  • Identify the most important customer groups by country and equipment type
  • Assess the buyer groups in both volume and value terms
  • Understand trends and changing buyer patterns

Equipment Coverage

  • Articulated Dump Trucks
  • Asphalt Finishers
  • Backhoe Loaders
  • Crawler Dozers
  • Crawler Excavators
  • Crawler Loaders
  • Mini Excavators
  • Motor Graders
  • Rigid Dump Trucks
  • Rough Terrain Lift Trucks
    • Masted
    • Telescopic
  • Skid-Steer Loaders
  • Wheeled Excavators 
  • Wheeled Loaders Under 80 HP
  • Wheeled Loaders Over 80 HP

Customer Groupings

  • Agriculture
  • Contractors
  • Extraction
  • Forestry & timber
  • Industry
  • Landscaping
  • Public sector
  • Waste management, recycling & demolitio

Geographic Coverage

  • Austria
  • Belgium
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

 

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news


Indian tractor market heading towards 1 million machines per year

The market did not slow down during the Covid pandemic, and there are many positive long-term factors which will continue to drive growth.

China adopts electric wheeled loaders

Policy drivers and the availability of products are expected to drive a sharp increase in sales of medium-sized electric wheeled loaders in China. However, it will also remain the largest market for traditional diesel-powered loaders for the foreseeable future.

Visit us at Excon

Off-Highway Research can be found on the lower level of Hall 3, at stand no. C290

Roland Berger joins Off-Highway Conference as Knowledge Partner

Global management consultancy will provide detailed insights in the conference session on supply chain issues, among other initiatives, including an accompanying White Paper.

Stability endures in Swiss equipment market

Equipment sales have seen little impact form the Covid pandemic and its aftermath, and the outlook is for continued consistent demand.

Export focus for Chinese backhoe loaders

There is no tradition of using backhoe loaders in China, and sales have never risen above a few hundred units per year. However, backhoe loader production is an order of magnitude greater.

Improving outlook for Indian dozer industry

A good climate for infrastructure investment and reforms in the mining sector auger well for dozer sales.

Why rental dominates in India

Information from Off-Highway Research's Customer Groups Database Service features in an article in International Rental News on the dominance of rental in India.


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