Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Free White Paper on supply chain issues

In a joint project Off-Highway Research and Roland Berger have launched a free White Paper which discusses the supply chain issues being faced by the construction equipment industry, strategies to overcome them and the long-term implications for the industry.

Podcast on the Chinese equipment market

International Construction has released a new podcast in which Off-Highway Research managing director Chris Sleight talks to editor Andy Brown about the current downturn in the Chinese market.

UK wheeled loader sales continuing to  recover

Although a  mature market, there are growth  prospects in the compact segment in particular.

Mid-year database updates published

The Chinese, Indian & International Database Services, the Global Volume & Value Service and Customer Groups Database Service have been updated with revised forecasts for 2022-2026.

Time is running out to book your place at the Off-Highway Conference

There are only a few weeks left until the event takes place in Chicago on 28th September.

Wacker Neuson president to give Off-Highway Conference keynote speech

Gert Reichetseder, President and CEO of Wacker Neuson North America will give the keynote address at the Off-Highway Conference in Chicago on 28th September.

Indian excavator market heading for new high

Despite supply chain issues and the negative impact of inflation, the pipeline of infrastructure work in India means a record number of crawler excavators should be sold next year.

Chinese equipment market falling sharply in 2022

Our updated-outlook for 2022 is for a -38 per cent fall in sales, from the highs of 2020 and 2021.