Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Visit us at Excon

Find Off-Highway Research on Stand A11 on the ground level of Hall 3.

India Motor Graders report now available

This updated report on the motor grader industry in India is available now.

Off-Highway Research at the World Crane & Transport Summit

We will be sponsoring the whiskey tasting experience on 18th November and giving a presentation during the conference session

Spain country analysis now available

The report examines one of the largest equipment markets in Europe.

Saudi Arabia special report now available

The report examines one of the largest and fastest growing equipment markets in the Middle East.

Visit us at APEX Asia

Registration is free for the event, which will be held in Shanghai form 28th-31st October.

Global mobile crane industry report now available

The 240-page study takes a deep dive into the industry, including historic sales trends, forecasts, production and market shares.

Updated report on tariff impacts

Study updated in light of new tariffs on steel-derived products announced in August