Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Chinese excavator market to see modest upturn

After two years of sharply falling sales the Chinese excavator market is expected to bottom out this year before growing again in 2025. However, it will be a gradual return to growth, which could have implications for the structure and function of the market.

Long-term growth seen for compaction equipment in India

Sales of compaction equipment in India could reach a 10-year high by the end of the decade thanks to continued investment in road building. However, there are short term obstacles to negotiate.

Highlights of forthcoming Indonesia study

Our report on the construction equipment industry in Indonesia will be published in September. Heightened mining activity has taken the market to record levels over the last two years, while the need for infrastructure should support demand in the years to come.

Full Off-Highway Conference line-up announced

Four speakers will offer a deep dive into the outlook for the global equipment market at the 2024 Off-Highway Conference, which is being held from 1st-2nd October as part of the Power Progress Summit in Chicago.

Building slowdown hits crane sales in Germany

Sales have not returned to their pre-pandemic peak due to the impact on demand for smaller cranes in the housebuilding segment

Coverage of electric construction equipment launched

New insights into the market for electric construction equipment now available.

Exclusive client-only webinars on electric construction equipment markets

Contact us if you haven't received a notification with sign-up links

Full range of North American reports now available

Clients can now access a comprehensive range of Equipment Analyses and Company Profiles alongside our Annual Reviews and monthly Market Reports.