Customer Group Database Service

Off-Highway Research’s Customer Group Database Service provides information on the different types of buyer for each machine type, and how this has changed over time. Annual sales for each equipment type in each country are broken down into a number of customer groups such as contractors, extraction (mining & quarrying) , rental etc. The breakdown is in terms of both unit sales and the nominal US$ value of the sales.

As well as allowing clients to view individual countries and machine types in isolation, this data can be analysed across multiple countries and equipment to provide insights into the profound changes which take place over time in equipment buying patterns.

For more information about Off-Highway Research’s Services, or to set up a subscription, please contact [email protected]

What is it?

• Database of equipment sales by customer types such as contractors, rental companies and extraction industries
• Coverage of 15 equipment types in a range of countries
• Historic data from 2010
• Five year sales forecast by equipment type, customer group and country

Applications

• Establish the market for your products by customer group
• Analyse changes in buying trends
• Identify growing customer groups
• Identify market opportunities
• Use forecasts to inform strategic plans

Analysis Applications

• Identify the most important customer groups by country and equipment type
• Assess the buyer groups in both volume and value terms
• Understand trends and changing buyer patterns

Equipment Coverage

Customer Groupings

Geographic Coverage

Accessing The Service

Data is accessed via our online database, downloadable PC application for offline working or as a .CSV file. Our intuitive database package allows clients to quickly and easily build searches, making market analysis a fast and efficient task. Both the online and offline databases allow clients to manipulate data and export it directly as an Excel worksheet for easy integration with other analytical tools.

Our standard single-site licence allows for up to five individual users based in one location. If you require further access rights, please enquire about our multi- and global-site licence packages.

Off-Highway Research’s database services are available in Chinese, English, French, German, Italian, Japanese and Spanish.

Latest news

Return to normal for global equipment sales

After exceptional stimulus-driven volumes during the pandemic, global construction equipment sales will return to a more sustainable levels this year.

Exclusive webinar for Off-Highway Research clients

Client event to be held on 17th April

Off-Highway Research databases updated

2023 actual figures and forecasts to 2028 now available to subscribers to our Chinese, European, Indian, Japanese, North American, South American and Global High-Level database

Visit us at Intermat

Come and meet us on the KHL Group stand in Paris. You will find us in Hall 5a stand no. H131

Acquired reports to be made available to North American service subscribers

Following the acquisition of certain intellectual property assets from Yengst Associates, selected reports will be made available to subscribers to Off-Highway Research ‘s North American Expert service.

First ever South American Annual Review published

New study offers analysis of the market over the last 12 months and updated forecasts for the next five years covering Argentina, Brazil, Chile, Colombia and Peru

2024 Off-Highway Conference to be held in Chicago

The event returns to Chicago following its 2022 launch and will take part within the Power Progress Summit from 1-2 October

Off-Highway Research acquires IP assets from Yengst Associates

Deal will accelerate the development of Off-Highway Research's offering in the Americas